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  Some Interesting & Creative Things We've Done  
 
LA Becomes a Living Museum

 

BM&A planned and implemented a campaign for the Los Angeles Conservancy’s first-ever “living museum” project. Funded by a grant from the Getty Foundation, “Curating the City: Wilshire Boulevard” turned the renowned thoroughfare into an interactive museum. We handled all media relations, created new alliances and partnerships for the Conservancy, brought media sponsors on board, and worked closely with all participating organizations.


A Flag for Hollywood

 

Working with the development company Hollywood/Highland Partners to generate community goodwill, we created a “Hollywood Flag Design Contest” that was a collaboration of local schools, the Hollywood Chamber and the legendary Hollywood Roosevelt Hotel. The winning design was made into a flag and unveiled during a flag-raising ceremony that generated considerable media attention.


Pathways to Positive Aging: Creating Communities for a Lifetime

 

At the request of a West Hollywood City Councilmember, Barbara conceived and produced a half-day symposium, themed to the concept of creating aging-friendly communities. A standing-room-only audience attended the event, which covered topics that included housing, civic engagement, lifelong learning, transportation, and more.


One-on-One with Public Health Royalty

 

BM&A created a quarterly newsletter called “Public Health Outlook” for Public Health Foundation Enterprises, in which one-on-one interviews with public health luminaries were featured. Barbara’s interviews included Dr. William Foege, credited with the eradication of smallpox and former senior advisor to the Bill and Melinda Gates Foundation; Dr. Fernando Torres-Gil, the nation's first-ever Assistant Secretary on Aging; and Dr. Lester Breslow, Professor & Dean Emeritus of UCLA’s School of Public Health, among others.


What do Steven Speilberg, George Lucas and Magic Johnson have in common?

 

They were three of the honorees at American Jewish Committee dinners over the years, for which BM&A handled all of the Public Relations. Keynoters that included Oprah Winfrey provided plenty of media opportunities.


American Honda/Mario J. Machado Scholarship Awards Essay Contest and Awards Luncheon

 

Working closely with the Los Angeles Unified School District, BM&A produced Honda’s essay competition. Named for veteran broadcaster Mario J. Machado, the contest awarded cash prizes to winning students. In addition, we produced the annual awards luncheon and created and implemented a full-blown Public Relations campaign for the project.


We Brought You National Parent Leadership Month

 

In order to build awareness for Parents Anonymous® Inc., we created National Parent Leadership Month, which serves to empower parents and decrease child abuse and neglect. BM&A also developed a comprehensive kit consisting of various tools to assist organizations in creating and implementing a variety of planned events, programs and media outreach.


The Disease Detectives

 

As part of a campaign to educate the public about the many facets of public health, Barbara co-produced a series of two-minute educational and entertaining radio programs that included “A Trip Down Your Toilet,” “Myth of the Tooth Worms,” and “The Great London Fog.”


LA County Midlife and Older Women’s Conference

 

BM&A worked with the LA County Area Agency on Aging Advisory Council to produce this annual conference. In addition to booking the keynote speaker and creating themes for workshops, we added a fashion show to the event, and handled all Public Relations and Marketing efforts.


 

"Discovery consists of seeing what everybody has seen and thinking what no one else has thought. "
Albert Szent-Gyorgyi

 
2011 Barbara Meltzer & Associates
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